BITSoM Digital Marketing Hiring – Digital Marketing in AI Era

In today’s fast-paced digital world, marketing is no longer just about creativity; it’s about understanding data, leveraging technology, and adapting to new-age tools that can transform the way businesses engage with customers. One of the most significant drivers of this change is Artificial Intelligence (AI). Recognizing this evolving landscape, the Birla Institute of Technology and Science School of Management (BITSoM) has launched its specialized Digital Marketing Program – Digital Marketing in AI Era for the batches of 2023 and 2024.

This program is designed for professionals and fresh graduates who wish to build a strong foundation in digital marketing while also gaining exposure to cutting-edge AI-driven strategies that are reshaping industries worldwide.

Why Choose BITSoM’s Digital Marketing in AI Era Program?

BITSoM is well-regarded for its innovative approach to management education, with a vision to integrate global perspectives and industry-focused learning. The Digital Marketing Program stands out because it doesn’t just focus on traditional online marketing methods but also incorporates the role of AI in transforming the entire ecosystem.

From personalized ad targeting to predictive analytics, AI-driven customer insights, and automated campaign management, the program ensures that learners are future-ready for the digital-first economy.

Program Highlights

1. Comprehensive Curriculum
   • Covers the fundamentals of digital marketing such as SEO, SEM, social media marketing, email campaigns, influencer marketing, and performance analytics.
   • Introduces advanced modules on AI-powered tools, marketing automation, personalization strategies, and data-driven decision-making.
2. Hands-On Learning
   • Real-world case studies and live projects with industry-relevant tools like Google Analytics, HubSpot, ChatGPT, SEMrush, Jasper AI, and other AI-driven platforms.
   • Learners will get practical exposure to building digital campaigns using AI-enabled technologies.
3. Expert Faculty & Industry Leaders
   • Classes are led by renowned faculty members from BITSoM along with guest lectures from industry professionals working in leading digital marketing and AI companies.
4. Global Perspective
   • Exposure to international case studies that highlight how top brands use AI in marketing.

Who Can Apply?

• Batch Eligibility: Students from the 2023 and 2024 batches are invited to apply.
• Education Background: Any graduate (BBA, B.Com, B.Tech, BA, MBA, etc.) with a passion for marketing and technology can join.
• Professionals: Early-career professionals or those looking to transition into the digital marketing field are also encouraged to apply.

Career Opportunities After Completion

Graduates of this program will be well-prepared for exciting roles in the field of digital marketing and analytics, such as:

• Digital Marketing Specialist
• Social Media Manager
• Performance Marketing Analyst
• Content & AI Marketing Strategist
• Data Analyst for Marketing Campaigns
• Marketing Automation Specialist

With the rise of AI in every sector, this program positions students to be highly in demand across industries, from e-commerce and fintech to healthcare, media, and IT services.

Benefits of Enrolling

• AI Integration in Curriculum – Learn how AI tools are transforming customer engagement.
• Placement Support – BITSoM’s career services team connects learners with recruiters from top companies.
• Certification – Upon completion, candidates receive a recognized Digital Marketing in AI Era certification from BITSoM.
• Networking Opportunities – Connect with peers, alumni, and industry experts.
• Future-Proof Skills – Gain expertise that ensures you stay relevant as businesses increasingly adopt AI-driven marketing strategies.

Application Process

The application process for the BITSoM Digital Marketing Program – Digital Marketing in AI Era is simple:

1. Online Application Form – Visit BITSoM’s official website and fill in the registration details.
2. Eligibility Check – Candidates must belong to the 2023 or 2024 batches and meet the basic educational criteria.
3. Shortlisting – Based on the application, candidates may be shortlisted for further assessment.
4. Enrollment Confirmation – Selected candidates receive their admission offer and can confirm by paying the program fees.

Interview Process

Some applicants may be required to go through a short virtual interview round where faculty or program coordinators assess the candidate’s motivation, interest in digital marketing, and readiness to learn.

Salary & Career Growth

While this is a skill-building and certification program rather than a direct job posting, graduates of the BITSoM Digital Marketing Program can expect to secure roles with starting salaries ranging from ₹5 LPA to ₹12 LPA, depending on prior experience, skill application, and the company they join. With AI-based digital marketing skills, career growth is significantly accelerated.

Application Link: Click Here

Important Note

This post is for informational purposes only. Candidates are advised to visit the official BITSoM website for the most accurate and updated information regarding program details, eligibility, application process, and deadlines.